- Written by Thomas Schielke
Outside of China, media facades usually appear as proud individualists vying for attention at night. In China, however, you can find large groups of media facades with a common message in numerous metropolitan areas. These media facades visually merge multiple skyscrapers into a panoramic entity. But what are the reasons that this phenomenon is unique to China? And how did it start? The Media Architecture Biennale linked culture and politics to provide an answer to the emergence of media scapes in China.Save this picture!
With China’s growing desire to present itself as a major player in the international community, the government has looked for a representative stage to welcome guests for important national and international events. In this way, the panoramic light shows appear as the perfect platform to convey cultural identity and technological leadership and send this message to the worldwide media. The introduction of spectacular light shows, for instance, for the G20 summit in Hangzhou in 2016, the BRICS Summit in Xiamen in 2017 or the 40th Anniversary of Shenzhen in 2018, clearly underline the political ambition. In Shenzhen, the more than 40 connected buildings have created a colorful dynamic panorama scroll of the city’s glorious history in recent decades, landscape and technical innovations.
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